What you’ll learn
- How to build B2B Email Drip Campaigns.
- What are the main KPIs to track for email marketing.
- Which software to use for your Email Marketing
- How To Find Email Marketing Inspiration
- How to Stay out of Spam folders
- What Email Marketing Automation is.
- MUCH MORE!
Email Marketing is truly still king of all marketing. Period. Why do you think GDPR was created? It’s because of the sheer power of having someone’s email address. No matter what your company’s industry, vertical, price point or demographic may be, the majority of the time a potential user or customer comes to your business’ website, they will not be ready to transact. In fact, if you’re in any kind of online commerce, the average percentage of your website traffic that will be willing to buy something or put their credit card down at all within a first visit, will hover around 2%. Think about that, that means that over 98% of all other user acquisition you bring in will go away without converting. Because of that, Email Marketing is an essential way to keep the conversation going, recycle content, drive referrals, promote anything for free, and upsell readers, but it’s also a great way to embarrass yourself and damage your image if done incorrectly. In this course I will walk you through how to create automation, setup email flows, and use email marketing to grow your business without much cash investment, regardless of your industry and vertical.
My name is AndrewStartups and I’ve driven 3 startups to multimillion-dollar growth using these strategies. I’ve been building growth for startups for 15+ years including running successful email marketing channels. I teach unique bootstrapped Email Marketing strategies that you cannot learn anywhere else that are all about execution, not just theory and ideas. I’ve lectured in over 15 countries and taught over 5000 total students in person and online.
This course includes HD email marketing video lessons as well as an interactive workbook that includes homework, exclusive templates and cheatsheets from my career, strategy documents, money and time-saving tool recommendations and more that I’ve used to grow Email Marketing for brands like Tinder, LivingSocial, Hitlist, RoadTrippers and dozens of other less-famous startups.
Who this course is for
- Business Owners
- Startup Founders
- Marketing Managers
- Marketing Students
- Social Media Marketers
- Lectures 5
- Quizzes 0
- Duration 2 hours
- Skill level Expert
- Language English
- Students 67
- Assessments Yes
Module 1: Email Marketing 101
Module 2: Strategies for Building Email Marketing Lists
Module 3: Writing Perfect B2B Drip Campaigns
Module 4: Creating Automated Customer Email Journeys