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Business
Entrepreneurship
Build a Compelling Unique Value Proposition
Introduction
1
Lecture
1.1
Characteristics of Unique Value Propositions
02 min
Unique Value Proposition Explained
4
Lecture
2.1
Types of Customer Benefits UVPs Express
04 min
Lecture
2.2
Examples of Unique Value Propositions
01 min
Lecture
2.3
What Investors Are Looking For
01 min
Lecture
2.4
Value Proposition vs. Competitive Advantage
02 min
Create Your Unique Value Proposition
9
Lecture
3.1
Understand Your Competitor’s Unique Value Proposition
04 min
Lecture
3.2
Streaming Services Example
02 min
Lecture
3.3
The Value Proposition Framework
01 min
Lecture
3.4
Step 1 – Brainstorming
07 min
Lecture
3.5
Step 2 – Create a Value Proposition List
02 min
Lecture
3.6
Step 3 – Determine Uniqueness
03 min
Lecture
3.7
Step 4 – Prioritize Top Value Propositions
02 min
Lecture
3.8
Step 5 – Tell a Story
05 min
Lecture
3.9
Common Mistakes
02 min
Workshop
1
Lecture
4.1
Workshop – Build Your Unique Value Proposition
04 min
Additional Resources
1
Lecture
5.1
Additional Resources – Build a Compelling Unique Value Proposition
Characteristics of Unique Value Propositions
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