Course Features
- Lectures 317
- Quizzes 0
- Duration 30 hours
- Skill level Expert
- Language English
- Students 360
- Assessments Yes
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Introduction
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Why Mission and Vision Statements Matter
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Craft Your Vision and Mission Statement
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Workshop
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Additional Resources
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Introduction
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What are Problem and Solution Statements
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Create Your Problem Statement
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Create Your Solution Statement
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Workshop
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Additional Resources
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Writing Your Company Overview
- Company Overview
- Common Question
- 5 Essential Ingredients
- Company Overview vs Executive Summary
- What do Investors care about?
- Marketing vs Exaggerating
- Ideas vs Implementation
- Company Profile Example
- Tips
- What are Investor looking for?
- Strategy
- Staffing Strategy
- Business Model
- Current Status
- Additional Topics to Include
- Common Mistakes
- Tips and Advice
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Additional Resources
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Introduction
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The Market Funnel Framework
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Define Your Market
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How to Size Your Market
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Workshop
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Additional Resources
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Introduction
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Determine Your Growth Projections
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Workshop
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Additional Resources
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Introduction
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Market Trends Examples
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Market Trends and Drivers in Depth
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Steps in Determining Your Market Trends
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Workshop
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Additional Resources
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Introduction
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Defining and Tracking Your Competition
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Case Study
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Workshop
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Additional Resources
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Introduction
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Develop Your Competitive Matrix Step-By-Step
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Workshop
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Additional Resources
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Introduction
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Unique Competitive Advantage in Depth
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Workshop
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Additional Resources
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Introduction
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Positioning for Success
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The Positioning Framework
- The Positioning Framework Overview
- Step 1 – Create Meaningful Attributes – Part 1
- Step 1 – Create Meaningful Attributes – Part 2
- Step 1 – Create Meaningful Attributes – Part 3
- Viking Cruises – Case Study
- Step 2 – Custom Attributes
- Step 3- Evaluate / Rank Attributes
- Step 4 – Evaluating Positioning Rankings
- Step 5 – Positioning of Your Attributes
- Step 6 – Your Positioning Statement
- Common Mistakes
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Workshop
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Additional Resources
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Introduction
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Importance of Your Target Market
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Target Market Framework
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Workshop
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Additional Resources
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Introduction
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Unique Value Proposition Explained
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Create Your Unique Value Proposition
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Workshop
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Additional Resources
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Introduction
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Product Strategy Explained
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Define the What, Where, When and How of Your Product
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Ensuring a Winning Product Strategy
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Define Your Product or Service
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Create Your MVP
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Defending Your Strategy
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Create Your Product Roadmap
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Workshop
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Additional Resources
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Introduction
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What Pricing Communicates to Your Customers
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Pricing Model Basics
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Pricing Strategy and Your Competitors
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Pricing Strategy and Your Margins
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Introduction
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Understanding Price Influencers
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Calculate Your Score
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Introduction
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Pricing Models
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Workshop
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Additional Resources
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Introduction
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Marketing Plan Objectives
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Workshop
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Introduction to Marketing Programs
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Marketing Programs
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Introduction to Thought Leadership
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Be a Thought Leader
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Workshop
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Introduction to Creating a Marketing Plan
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Build a Strategic Marketing Plan
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Workshop
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Additional Resources
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Selling Strategies that Boost Customer Acquisition - An Overview
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Determine the Optimal Sales Channels to Grow your Business
- Determine Your Selling Model – Overview
- Selling Model #1 – Online
- Selling Model #2 – Retail
- Selling Model #3 – Inside/Outside Sales
- Selling Model #4 – Distributors
- Selling Model #5 – Resellers
- Selling Model #6 – Partners or System Integrator
- Selling Model #7 – Independent Rep / Manufacturer Rep
- Selling Model #8 – OEM / White Label
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Create a Selling Strategy for Your Business
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Additional Resources
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Develop a Solid Execution Strategy
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Why Your Execution Strategy Matters
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Create Milestones
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Build a Staffing Plan
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Build Your Startup Plan
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Determine Your Risk and Risk Mitigation Strategy
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Determine Your Key Performance Indicator
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Workshop
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Additional Resources
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Introduction
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Justifying Your Financials For Best Results
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Overcome Roadblocks to Financial Planning
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Create Your Financial Plan
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Create Your Revenue Model
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Revenue Worksheet Walk-Through
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Revenue Model Walk-Through
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Your Staffing Model
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Staffing Model Walk-Through
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Your Expense Model
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Expense Model Walk-Through
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Income Statement Explained
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Income Statement Walk-Through Explained
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Cash Flow Statement
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Additional Resources