Course Features
- Lectures 17
- Quizzes 0
- Duration 2 hours
- Skill level Intermediate
- Language English
- Students 137
- Assessments Yes
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Introduction
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Positioning for Success
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The Positioning Framework
- The Positioning Framework Overview
- Step 1 – Create Meaningful Attributes – Part 1
- Step 1 – Create Meaningful Attributes – Part 2
- Step 1 – Create Meaningful Attributes – Part 3
- Viking Cruises – Case Study
- Step 2 – Custom Attributes
- Step 3- Evaluate / Rank Attributes
- Step 4 – Evaluating Positioning Rankings
- Step 5 – Positioning of Your Attributes
- Step 6 – Your Positioning Statement
- Common Mistakes
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Workshop
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Additional Resources