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Course Curriculum

INTRODUCTION
Market Sizing Explained 00:02:00
THE MARKET FUNNEL FRAMEWORK
The Market Funnel Framework Described 00:05:00
DEFINE YOUR MARKET
How Broadly Should You Define Your Market? 00:03:00
Methods to Defining a Market 00:03:00
Market Definition Walk-Through: Skincare _ 00:05:00
Market Definition Walk-Through: Microbrewing 00:01:00
HOW TO SIZE YOUR MARKET
TAM, SAM, and SOM 00:06:00
How Investors View Your Business 00:03:00
Sizing Your Market Walk-Through: Skincare 00:07:00
WORKSHOP
Workshop – Defining and Sizing Your Market Walk-Through 00:04:00
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