| INTRODUCTION |
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Market Sizing Explained |
|
00:02:00 |
| THE MARKET FUNNEL FRAMEWORK |
|
The Market Funnel Framework Described |
|
00:05:00 |
| DEFINE YOUR MARKET |
|
How Broadly Should You Define Your Market? |
|
00:03:00 |
|
Methods to Defining a Market |
|
00:03:00 |
|
Market Definition Walk-Through: Skincare _ |
|
00:05:00 |
|
Market Definition Walk-Through: Microbrewing |
|
00:01:00 |
| HOW TO SIZE YOUR MARKET |
|
TAM, SAM, and SOM |
|
00:06:00 |
|
How Investors View Your Business |
|
00:03:00 |
|
Sizing Your Market Walk-Through: Skincare |
|
00:07:00 |
| WORKSHOP |
|
Workshop – Defining and Sizing Your Market Walk-Through |
|
00:04:00 |
